The Ugly Out of Carpet
By Terry Weinheimer
Every person in the floor covering industry and especially those that sell, install, inspect and service carpet need to understand the broad variety of complaints that they will face at any given time. These same people need to understand that appearance and wear are not synonymous and in fact the two frequently used words are as different as apples and oranges. Most consumers and far too many “experts” in the industry do not understand or refuse to understand the difference between appearance and wear. By the time you get through this chapter, the author is hoping that this difference will be understood.
There is saying in the carpet industry that has been around at least as long as nylon carpets. “Carpet doesn’t wear out it uglies out”. Unfortunately, a knowledgeable inspector often finds that a carpet has uglied out due to improper cushion selection, inappropriate maintenance or consumer ignorance or neglect. When these types of problems are found it usually results in a consumer and sometimes salesperson that feels they have been taken for a ride. Educating the consumer at the time of purchase can usually prevent these problems.
How Cushion Contributes to Ugly Out
Installing New Carpet over Old Cushion
It is common for an inspector to investigate an installation and find poor performing carpet installed over the old cushion. While this old cushion may have looked pretty good to the installer or salesperson that talked them out of a new one, it has often lost much of its resilience. Was the salesman so unskilled that he or she was unable to explain the need for a proper cushion? Was the installer just too lazy to take up and install a new cushion? While the knowledgeable inspector might not know the motive for installing a new carpet over and old cushion, they certainly can tell when the cushion is bad. When a cushion is bad they will report that fact in their findings. A manufacturer may reduce coverage or refuse to warrant a carpet that is installed over an old pad.
Installing Carpet over Improperly Specified New Cushion
Just as with carpet installed over an old cushion, a carpet installed over a new improperly specified cushion will exhibit premature wear. The Carpet and Rug Institute, Carpet Cushion Council, FHA, and most carpet manufacturers have recommended standards for carpet cushion. Every individual that is selling carpet needs to know and follow these standards. Just as with used cushion a manufacturer may reduce coverage or refuse to warrant a carpet that is installed over a cushion that does not meet their standards. The Installer also needs to be aware of cushion standards for they are often blamed for restretching problems that are actually due to improperly specified carpet cushion.
Improperly Specified Carpet
Carpet that is not properly specified will ugly out regardless of what it is installed over. Most everyone has heard the statement “a good quality cushion will make an inexpensive carpet last longer.” While there is a certain amount of truth to this statement, the best of cushion can only do so much for a poor quality carpet. A carpet that is constructed with a loosely plied yarn and sparse in construction might do fine in a spare bedroom but it is not designed for the traffic of an active family. Inexpensive plush is not going to hold up on stairs regardless of how good the cushion is. By the same token, the finest piece of carpet is not going to hold up when installed over a cushion of improper thickness or density.
Carpet color is another important specification option. A light or pastel color will perform poorly in a high traffic area. A carpet installed in an executive office is unlikely to perform in an automobile showroom or restaurant. A white colored carpet may look great in a few places but in an area with a lot of traffic, household pets or the potential of tracked in soil it is going to ugly out quickly.
The Importance of Maintenance
Can You Over Clean a Carpet?
Dirt is a real problem and it is important for the salesperson to instill to the end user the importance of correct maintenance. With some consumers this will be an impossible task as there are individuals that just don’t take care for their belongings. Some consumers neglect their carpet due to shear ignorance and unfortunately a well-meaning uneducated salesperson or installer may have educated them.
A consumer may have been advised not to vacuum their carpet too much as this will wear it out, when in fact the more dirt you keep out of the carpet the better it will perform. The consumer may have been advised that cleaning will make a carpet get dirty quicker. A carpet that is never cleaned will not resoil at all, for the dirt has to first be removed before it can get dirty again.
It is sometimes true that a carpet will soil quicker after cleaning. A major cleaning problem is the use of an inferior cleaning product or too much of a good cleaning product. Many individuals have the notion that if a little cleaning chemical will do a good job a lot will do a better job. When an inferior product or too much of a good product is used the carpet will dirty quicker as excess chemical residue will be left on the fiber.
The do-it-yourself Cleaner
The do-it-yourself cleaners will often use too much or an inappropriate cleaner. I have seen situations where the consumer has found a product that worked wonders on the patio carpet or the concrete so they used it on the carpet. Some do-it-yourself cleaners tend to over wet the carpet or to use home machines with abrasive brushes. The wrong chemical or procedure will cause the yarn to untwist and mat together and when this happens the problem belongs to them and not the manufacturer.
The fly-by-night Cleaner
Another major cause of carpet soiling quickly is the so-called “professional” or “fly by night” cleaning operator. These individuals will often use strong cleaning chemicals to increase speed. This group of cleaning companies also tend to use inexpensive, inferior cleaning chemicals and strong preconditioner’s that are not properly rinsed from the carpet, and the sticky residue is left behind to attract new soil.
After Market Chemical Applications
The consumer, cleaner or other service applying a product to the face of the carpet can potentially cause it to fail and mat. Manufacturers of the fiber used in a carpet state in their warranty that it will be voided if a product that they do not approve has been used. These products include many soil and stain protectors, insecticides, deodorizers and other types of chemicals.
Manufacturers Require Routine Professional Cleaning
Most fiber manufacturers require that a qualified professional cleaner professionally clean a carpet every 18 to 24 months and more often under heavy use. Failure to comply is cause for a company to void all or part of a warranty. Some manufacturers may still warrant a product but decline the warranty until the carpet has been professionally cleaned and inspected.
A quality carpet cleaning will not leave excess sticky residue. While on the surface the cost appears higher, a qualified professional cleaner will remove soil and extend the appearance of the carpet. My wife and I live in the country in the beautiful but wet state of Oregon. Our home has lots of carpet. We also have dogs and my wife has a husband “me” that sometimes forgets to take off his shoes when he comes in from walking the pastures or hiking the hills. Our carpet gets vacuumed regularly, and about every six months a qualified professional cleans the high traffic areas. When we lived in the city and had lawns, patios, decks, and sidewalks, the cleaning frequency was less. At every home we have ever owned, our guests have frequently asked if our carpet is new or how we keep it looking so good. I believe it to be five reasons, which are:
- Select a quality carpet in a color that is appropriate for its environment.
- Install the carpet over a quality, properly specified cushion.
- Pay the extra expense of a qualified installer.
- Vacuum the carpet frequently.
- Clean the carpet routinely using qualified professionals.
Following these basic rules have allowed us to replace the carpet when we got tired of it and not because it has worn out or uglied out.
